A Guide To Buying A TAG Heuer
The starting point for many luxury watch collections, buying your first TAG Heuer watch can feel like a rite of passage in watchmaking terms.
Founded in 1860 by Edouard Heuer, the brand based their foundations on family leadership and technical innovation, and still to this day they not only have a rich, Swiss watchmaking heritage, but have an avant-garde sense of style that is second to none. Their aim is to ‘reinvent the wheel; every time you can’.
Probably best known for their passion for high-octane sports as well as their legendary partnerships with teams such as Formula 1’s Aston Martin Red Bull, our guide will take you through TAG Heuer’s iconic models and collections to help you find the watch that’s perfect for you.
TAG Heuer Formula 1
If the adrenaline-fuelled world of motorsport is your thing, then the TAG Heuer Formula 1 collection is undoubtedly for you. Like its name suggests, these fast and furious timepieces are inspired by the extreme performance of Formula 1 teams. Worn by champion racing drivers, TAG Heuer Formula One watches are designed for a high-speed lifestyle both on or off the racetrack.
Partners of the Aston Martin Red Bull Formula 1 racing team, these watches are tough enough for pro-racers, whilst comfortable enough for everyday wear thanks to cutting-edge materials and advanced technology borrowed from the racing world. Start your TAG Heuer collection off with this TAG Heuer Formula 1 Chronograph Men's Watch, taking you from the racing track to the office in style, this timepiece is perfect for your everyday adventures.
A timepiece that makes a great addition to any watch enthusiast’s collection, and this TAG Heuer Formula 1 43mm Men's Watch is a fitting tribute to the high-energy, fast-paced world of racing. The striking orange accents on the navy blue dial are bound to stand out anywhere.
Formula 1 at a glance:
40-43mm case size
Up to 200m water resistance
Our collection of TAG Heuer Formula 1 watches starts from £1,250 or £26.05 per month with 4 years interest free credit
Perfect for:
Thrill-seekers with a love for motor racing
Those who want a sports watch that will look equally as good in the office as the bar
Those with a fast-paced lifestyle who’d love a timepiece with complications such as a tachymeter scale and chronograph movement
TAG Heuer Carrera
A collection which was designed to pay tribute to the most dangerous road race in the world - the Carrera Panamericana, it goes without saying that the TAG Heuer Carrera collection is for speed demons, risk-takers and those who live life in the fast-lane.
Since it first appeared in 1963, the TAG Heuer Carrera has broken all the rules. The first chronograph to be specifically designed for motor racing drivers, the collection’s iconic Calibre 1887 broke the mould - becoming the brand’s first Manufacture movement and changing the face of watchmaking forever with its revolutionary Oscillating Pinion. Recently celebrating its 60 year anniversary, Carrera remains a staple and much-loved collection of the brand.
If you’re looking for something special, meet the TAG Heuer Carrera 44mm Chronograph Automatic Men's Watch. Sporty and elegant, the easy-to-read dial features chronograph sub dials, with a tachymeter scale on the bezel for all those essential motorsport calculations.
For a glamourous touch that exudes elegance and grace, this TAG Heuer Carrera Pink Automatic Watch with a breathtaking lipstick pink dial is the perfect timepiece. We love the date window for an extra helping hand when keeping track of the time.
Carrera at a glance:
28-45mm case size
100m water resistance
Our collection of TAG Heuer Carrera watches starts from £2,350 or £48.96 per month with 4 years interest free credit
Perfect for:
Dare-devils, petrolheads and just about anyone who wants to stand out from the crowd
Those who want a watch that make a break from the norm
Following in the footsteps of iconic racing drivers
What is an Oscillating Pinon?
Invented by Edouard Heuer in 1887, the oscillating pinion works in a similar way to a car’s transmission and significantly improves the accuracy of a chronograph movement. It is still used today in many mechanical chronograph movements.
TAG Heuer Monaco
An iconic watch in so many ways, the TAG Heuer Monaco rose to fame when Steve McQueen, the original King of Cool, wore it in his 1970’s racing film, Le Mans.
A genuine revolution in both aesthetics and technical prowess, the original TAG Heuer Monaco was powered by one of the first automatic chronograph movements, and also made watchmaking history by becoming the first ever waterproof automatic chronograph with a square case.
Racing’s best companion, the new TAG Heuer Monaco Chronograph Racing Green takes its inspiration from the iconic British colour. Limited to 1,000 pieces, it sports a vibrant dial and chronograph counters, in the exact shade that has been associated with British motorsports for over a century. This timepiece is finished with white and yellow detailing, a nod to the colourful touches on British racing cars.
With a silver sun-brushed dial, reminiscent of the dashboards of 1920s and 1930s sports cars, the silvered baton hour markers are complemented by 12 dot hour markers, filled with Super-LumiNova® for effortless time reading. Crafted in a grade 2 titanium case, its durability, legibility and lightweight feel make it perfect for the racetrack.
Boasting all the emblematic Monaco detailing, this all-black TAG Heuer Special Edition Monaco Gulf 39mm Chronograph Men’s Watch is instantly recognisable. Not only does the square case make it stand out, but the bold blue dial and strap gives a modern makeover to a legendary timepiece.
If you’re looking for a truly boast-worthy timepiece, this TAG Heuer Monaco 39mm Chronograph Automatic Men's Watch is iconic. We think the stainless steel case and matching bracelet are sophisticated, chic and oh-so timeless.
If you can’t help but adore the timeless shape of square watches, this collection is just the one for you.
Monaco at a glance:
37-39mm case size
100m water resistance
Our collection of TAG Heuer Monaco watches starts from £6,500 or £135.42 per month with 4 years interest free credit
Perfect for:
Those who like iconic, retro design
Creating a sense of drama and presence but with a relatively small case size
The Steve McQueen connection and having a really cool talking point in the pub
TAG Heuer Aquaracer
Since they patented the first waterproof watch case in 1895, TAG Heuer’s expertise in the world of dive watches has gone from strength to strength. Boasting high-tech, pressure-resistant cases, easy-grip unidirectional rotating bezels and ultra-bright luminescent markers, the TAG Heuer Aquaracer is a watch you can rely on during even your most intense aquatic adventures.
Fusing together style and performance, this TAG Heuer Aquaracer Professional 200 30mm Ladies Watch is built to withstand all of your aquatic endeavours. Powered by a reliable quartz movement and water resistant to 200 metres it’s sure to look stylish no matter how extreme the adventure.
This TAG Heuer Aquaracer 27mm Gold Plated and Stainless Steel Ladies Watch blends style with a modern sporty look which will have you looking cool both in and out of the water. We especially love the mother-of-pearl dial, finished with the eye-catching two tone case and bracelet.
Aquaracer at a glance:
27-43mm case size
300m water resistance
Our collection of TAG Heuer Aquaracer watches starts from £1,700 or £35.42 per month with 4 years interest free credit
Perfect for:
Those who like to take risks with their underwater adventures and rely on the ultimate precision of their watch for their safety
Sailing. You might not use all the dive watch features to keep track of your life on-board, but their high-water resistance will handle everything the ocean can throw at you
Blending modern, sporty style with serious tool watch functionality
TAG Heuer Link
As sleek and sophisticated as they come, the TAG Heuer Link collection’s biggest claim to fame is its bracelet with its distinctive ’S’ shaped links. Yes, they’re sporty. Yes, they’re sophisticated. But the shape of these cleverly designed links make it one of the most comfortable watch bracelets around.
Combine minimalist-chic design, luxurious finishing touches, ultimate precision and, of course its super-comfy and stylish bracelet, and you can’t help but feel that the TAG Heuer Link might just be the perfect everyday timepiece. Boasting an elegant beige dial with rose gold plated hands, this polished TAG Heuer Link 32mm Diamond Ladies Watch is finished off with dazzling diamond dot hour markers for a luxurious look.
Go for subtle elegance with this TAG Heuer Link 32mm Mother Of Pearl Ladies Watch. Presented on a stainless steel bracelet, the mother-of-pearl dial is complemented by sleek baton markers for a sophisticated touch.
Link at a glance:
32-43mm case size
100m water resistance
Our collection of TAG Heuer Link watches starts from £1,700 or £35.42 per month with 4 years interest free credit
Perfect for:
Those who want to combine style and elegance with the precision of a Swiss Made watch
Comfort. You probably won’t find a comfier bracelet than the TAG Heuer Link
Making a seamless transition between your on and off-duty looks
TAG Heuer Connected
Combining craftsmanship and Swiss watchmaking excellence with cutting-edge, Silicon-valley inspired technology, the TAG Heuer Connected is a smartwatch unlike any other.
Pushing the boundaries of technical innovation, the TAG Heuer Connected helps you to perform your best, making it more than a watch, but a masterful tool. Engineered with the same attention to detail as their mechanical watches, its host of the latest cool gadgets (including its new accompanying custom designed TAG Heuer Sports app) makes it a high-intensity sports watch to love.
Redesigned and ready to go, this TAG Heuer Connected Calibre E4 Sports Smartwatch is easy to use and super stylish. With a sporty aesthetic and customisable watch face, you can also receive smart notifications, control your music, and track your steps, distance, calories, and heart rate.
The TAG Heuer Connected 42mm Calibre E4 Smartwatch has been designed with a sleek black rubber strap, with all the features of the other Connected, so you’ll be able to go from your morning run straight through to dinner.
Find out more about the TAG Heuer Connected in our Smart Watch Buying Guide.
Connected at a glance:
42-45mm case size
50m water resistance
Our collection of TAG Heuer Connected watches starts from £1,650 or £137.50 per month with 12 months interest free credit
Perfect for:
Blending Swiss Made style with the latest technology
Because it can be personalised in over 4,000 different ways, it’s perfect for those who want an individual look
Having the best of both worlds - you can easily swap the touchscreen case and dial for a classic mechanical watch
Discover more of TAG Heuer’s iconic collections such as Autavia, or for more inspiration have a read of our Ultimate Guide to Swiss Watches to learn more about the world of Swiss horology, and our Watch Care Guide for all the tips and advice you need when looking after your timepiece. Want to learn about the latest trends? Discover our Luxury Watch Trends for the styles we’re loving right now (and always).
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