An Interview With Raymond Weil
Ahead of this year’s Brit Awards, we’re putting Raymond Weil under the spotlight, as the brand celebrates sponsoring the biggest event in the British music industry’s calendar for the 12th year running.
Raymond Weil is heavily inspired by music in all areas and because of this passion, the Swiss watch brand has been the Official Watch and Timing Sponsor of the Brit Awards since 2007. So we caught up with Elie Bernheim, grandson of Mr Raymond Weil, who has been head of the family firm since 2014 and asked him some quick fire questions about Swiss watchmaking and the importance of music.
1. The maestro Beatles Limited Edition pays tribute to the iconic band. Which is your all-time favourite Beatles song?
Difficult to choose one but I would say ‘Let it Be.’ As being the CEO of my own company I have to make decisions every day and sometimes I would love to adopt the concept of just “let it be…!”
2. Raymond Weil is a luxury Swiss watchmaker – do you prefer Swiss cheese or Swiss chocolate?
Definitely Swiss cheese. I am not very sugar oriented, I prefer savoury. Moreover I am a real wine lover and nothing is better than matching a good selection of cheese with a nice bottle of wine.
3. We understand you’re a fan of ‘selfies’. What’s the most impressive location you’ve ever taken a selfie'?
I recently dined at one of the most famous gastronomic restaurants in Paris - Thierry Marx’s Mandarin Oriental Paris (awarded two Michelin stars). I had such a phenomenal experience that I went into partnership with him by supporting the creation of a school providing training and catering courses to students who are retraining or in rehabilitation. This led to the development of a special edition timepiece: The All Black Nabucco by Thierry Marx.
4. Raymond Weil has been the Official Watch and Timing Sponsor of the BRIT awards since 2007. Which musician (past or present) would you invite to your dinner party?
Adele, because I’d love her to sing at my next dinner party.
5. Music has always been an essential part of Raymond Weil’s DNA. What’s the last album you listened to?
Kids United with my two children. Since my eldest son learnt this song at school he never stops singing it. As you may know, this song is related to UNICEF and was launched on International Children’s Day. The first sentence of the song, written in French is: “We are writing on a wall the name of the one we love…” In the world we’re living in today, I think it’s important for everybody to take a more united approach.