Diamond Shapes | Which Style Is For You?

Diamond Shapes | Which Style Is For You?

We only ever select the most beautiful diamonds that sparkle with breathtaking fire and brilliance, but did you know diamonds can come in many different shapes and sizes? The best part is choosing the perfect one for you.

From round brilliant to pear-shaped diamonds, there are several fancy cut diamond shapes to choose from. The diamond shape you choose is a wonderful way to reflect you or your loved one’s personality.

Need a little help finding the one for an engagement ring? We’ll talk you through our different styles and find the diamond shape that’s right for you.

Round Brilliant Diamonds

Round brilliant diamonds are a very popular style for diamond engagement rings. The perfectly symmetrical shape lets the light disperse beautifully from every angle from the bottom and out through the top of the diamond. This creates a magnificent sparkle in a rainbow of colours.

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Cut with 57 facets, a round brilliant diamond radiates the most fire, sparkle and brilliance and has a timeless style, so you'll treasure your diamond for a lifetime. 

Whilst the usual number of facets for a round brilliant diamond is 57, for our 100th birthday celebrations we wanted to create something that goes the extra mile. A worldwide exclusive cut, our Beyond Brilliance collection showcases the much-loved round brilliant diamond shape, but has been cut with 100 facets to create the most breathtaking sparkle.

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Princess Diamonds

What is a princess cut diamond? A modern cut, the princess cut diamond showcases a contemporary square cut and is the most dazzling and brilliant of all square-shaped diamonds. Princess cut engagement rings are the perfect choice for proposing to someone with a glamorous sense of style and someone who loves to give every look the wow-factor.

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The princess diamond cut only dates back to 1961, so it really is a contemporary style. It was created by a diamond cutter based in London and was first titled a ‘profile’ cut, but was often referred to as a princess cut. It’s no surprise princess stuck more than profile.

This style works wonderfully for engagement rings with larger carat diamonds. And of course, the 'princess' title is an added bonus! 

Oval Diamonds

Vintage-inspired, the oval-shaped diamond reflects a bygone era and classic diamond designs. A stunning twist on the round brilliant cut, oval engagement rings have plenty of brilliance and fire. 

Oval-shaped diamonds have been cut for hundreds of years, but it wasn’t until 1957 when the diamond cut became official. This happened when a Russian diamond cutter invented the perfect proportions for an oval shape.

A very fashionable cut for engagement rings, oval-shaped diamonds look beautiful with a halo of smaller round brilliant diamonds set around it. This diamond cut is perfect for someone who loves to fuse contemporary and classic style together. 

Marquise Diamonds 

A truly elegant design, the marquise diamond is a true statement of glamour. Described as boat-shaped, this lovely cut can help fingers look long and slender. The way the diamond is cut also gives you a visually larger diamond, making your diamond ring incredibly luxurious. 

The marquise cut diamonds date as far back as the 18th century when King Louis XV of France commissioned a jeweller to create a diamond that resembled his mistress’s smile!

Since then this elongated diamond shape has been developed throughout the years to evolve into the stunning marquise shape we know today.

Marquise diamonds are a beautiful choice for an engagement ring and are perfect for someone who loves to stand out and wants something beautiful, but a little different.

Pear-Shaped Diamonds

A unique and beautiful cut, a pear-shaped diamond blends the shape of a round brilliant diamond with a marquise shape for a truly wonderful sparkle. Pear-shaped diamonds are also known as teardrop diamonds because of their shape and they can be worn with the point upwards or downwards, depending on your preference. 

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Pear-shaped diamonds were first created as far back as 1458. Since then they have become more and more popular, with iconic celebrities such as Elizabeth Taylor and Victoria Beckham wearing dazzling pear-shaped diamonds.

Elizabeth Taylor famously wore a staggering 69.42 carat pear-shaped diamond necklace, given to her by her husband at the time, Richard Burton. It went on to become one of the most famous pieces in Elizabeth Taylor’s very impressive jewellery collection.

Pear-shaped diamonds are also very popular for other jewellery pieces, so if you've fallen in love with this style, be sure to look out for other pear-shaped jewellery pieces

Emerald Cut Diamonds

Inspired by emerald stones, diamond experts found that the emerald shape is also a beautiful way to cut a diamond. Emerald cut diamonds feature a rectangular-shaped diamond with elegantly rounded corners. 

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Cut with 57 facets, the elongated facets of an emerald cut diamond will highlight the stones clarity very clearly.

Emerald cut diamonds were around as early as the 1500s when stonecutters realised how this shape reduced pressure during the diamond cutting process with its flat top. This diamond shape saw an increase in popularity in the 1920s, which is when the term ‘emerald cut’ became an official term. It perfectly reflected the glamorous style of the Art Deco movement in the roaring twenties.

An emerald cut engagement ring is a lovely choice for lovers of vintage-inspired and sophisticated design.

Cushion Diamonds

Cushion cut diamonds have a very glamorous and feminine feel. Featuring a square-shaped diamond with elegantly rounded edges, the cushion cut diamond resembles a pillow, as the name suggests. 

Cushion cut diamonds have large facets which allow greater separation of white light into spectral colours, dispersing all the colours of the rainbow.

Tracing back to the 19th century, the cushion cut diamond was originally named the ‘mine cut’, named after the Brazilian diamond mines. This shape has now evolved from 58 facets to 64 facets for an even greater sparkle.

Cushion cut engagement rings also look beautiful framed with a halo of round brilliant diamonds for a truly dazzling engagement ring. 

Baguette Diamonds

Narrow and rectangular, baguette cut diamonds have been a popular choice for engagement rings since as early as the 1920s. Baguette diamonds are reminiscent of the Art Deco movement with the geometric form and clean lines, so are a good choice for those wanting an Art Deco engagement ring. 

Baguette cut diamonds are often used to create a cluster design for engagement rings, with more than one stone to enhance the sparkle. They also look beautiful when used to embellish an engagement ring's shoulders, matched with a dazzling round brilliant diamond in the centre. 

Royal Asscher Cut

The patented Royal Asscher cut diamond is an exclusive diamond cut that can only be created by Royal Asscher. They first invented the Asscher cut in 1902, but then developed it further in 1999 when they added an additional 16 facets to unlock new sparkle.

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This step cut diamond absorbs light and radiates sparkle from every angle to create an endless mirrored pool effect and a breathtaking kaleidoscope of colours.

Our collection of Royal Asscher diamond rings have been designed exclusively for us, meaning you won’t find them anywhere else in the world.

Discover more on how to find your perfect diamond in our Diamond Buying Guide, full of information on the very important 4 C’s; cut, colour, clarity and carat as well as information on how we choose our diamonds.


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